AGENDA HIGHLIGHTS
Congratulations! You Are on a Michigan Heritage Route - Now What?
Benefits of a Michigan Heritage Route Designation
Discover the benefits of having your community or attraction located along one of these designated routes!
Is the Greenest Building Really the One That Already Exists?
Perspectives on Heritage Preservation and the Environment
Can heritage advocates make a difference in this age of environmental concern? Leaders from around Michigan will weigh in on the role heritage plays in combating global climate change.
Are You Ready for Company?
Tools to Enhance the Visitor Experience in Your Town or Attraction
Telling Your Story On a Budget
Making the Connection to the Traveler Online
Discover simple ways to get your message out online to travelers looking for authentic experiences.
Making Good Business Out of Good Food
How Communities Can Foster Innovative Farm and Food Businesses
Find out about an exiting movement to preserve and create local food traditions across Michigan and how this can make important contributions to local economic development.
